Accra, Ghana: Prudential Bank has renewed its commitment to the fight against prostate cancer, joining the global campaign throughout September to raise awareness and promote early detection of the disease.
Nationwide Screenings and Education
As part of its corporate social responsibility, the Bank will roll out free screening exercises in Accra, Kumasi, and Tamale, building on the success of last year’s initiative, which benefited more than 1,000 men.
The campaign aligns with the United Nations Sustainable Development Goal (SDG) 3 – Good Health and Well-being, and will focus on educating staff, customers, and the public about prostate cancer, while stressing the importance of regular checks and early diagnosis. Activities will include screening sessions, educational workshops, staff engagements, and sponsorships to support awareness initiatives.
Leadership Commitment
Bernard Gyebi, Managing Director of Prudential Bank, emphasized that the Bank’s goal is to make prostate cancer a health priority, particularly for men who are most at risk.
“Our responsibility is not only to shareholders, customers, and employees, but also to the society in which we operate,” he said. “Prostate cancer requires critical attention, and this campaign is our way of supporting prevention and early detection.”
Lilian A. Asante, Head of Human Resources, added that the Bank’s efforts also extend to staff well-being.
“Our employees are our greatest asset. We are committed to creating a healthy work environment that prioritizes their health and well-being,” she said.
Beyond Screening: Advocacy and Support
In addition to screenings, Prudential Bank will publish educational content on its website and social media platforms throughout the month, and advocate for more funding in prostate cancer research. The Bank has also pledged financial support for selected individuals battling the disease.
The Bigger Picture
Prostate cancer remains one of the most common cancers among men worldwide. The World Health Organisation (WHO) reports over 1.4 million new cases annually, making it the second most common male cancer. In Ghana, cases are often diagnosed at advanced stages, leading to poor health outcomes.
Without early detection and treatment, prostate cancer can severely affect quality of life, families, and communities. Early intervention, however, significantly improves survival rates.
Prudential Bank says it remains committed to helping reduce the burden of prostate cancer in Ghana through awareness, prevention, and support initiatives.
By Peter Quao Adattor
